Yesterday at the grocery store, I signed up for a year of the L.A. Times. I will get the paper Thursday thru Sunday--that's four papers a week--for the weekly price of 75 cents.
And they gave me a ten dollar gift card for the grocery store.
Can a newspaper even exist on this amount? I guess not. Well, maybe. If they increase circulation, they can give those numbers to their advertisers and sell more advertisements.
And maybe hook some new readers.
Fight on, newspapers, I hope you survive!